“Fly to the Swiss Alps” Success

Byblos Bank Headquarters- Thursday, February 12, 2015:
Byblos Bank and MasterCard celebrated the success of their latest “Fly to the Swiss Alps” offer, which allowed hundreds of cardholders to redeem only 29,000 of their accumulated Points/ Miles for a travel ticket to Switzerland during winter’s high season.
“With “Fly to the Swiss Alps”, Byblos Bank confirms once again its comparative advantage in banking services in Lebanon, and its ability to cultivate partnerships with worldclass companies such as MasterCard, for the benefit of all concerned parties,” said Gilbert Zouein, Assistant General Manager and Head of Group Products, Segments and Marketing at Byblos Bank, during the “Solong Switzerland” brunch held at Liza Restaurant, Ashrafieh. Zouein added:
“Byblos Bank has become a valuable partner to all its cardholders, thanks to the periodic offers provided by Akram Program, which lately enabled many to visit prime vacation spots in Europe with just 29,000 Points/Miles instead of the originally offered 35,000 Points/Miles.”
Basel Eltell, Market Manager for Levant at MasterCard,
said: “We are happy to celebrate the success of the “Fly to the Swiss Alps” offer with Byblos Bank, which is yet another step in our longstanding partnership.
At MasterCard, we strive to provide cardholders with products and services that enable them to win for more rewards when using their cards.”
“Fly to the Swiss Alps” is one of the numerous offers by Byblos Bank’s Akram Program, the most generous card loyalty program in Lebanon, given that it entitles cardholders to reach more distant travel locations with fewer Points/ Miles than its competitors, even during high season.
Its added value, moreover, lies in helping customers plan their activities with ease and comfort, thanks to a host of facilities including full ticketing services, a 24/7 access to the Bank’s Customer Service for all immediate demands, and free additional travel insurance.
For more information, please contact:
Elie Wehbé Group Communication
Department at Byblos Bank
Tel.: 01-335200 (Ext.: 0325)
Email: ewehbe@byblosbank.com.lb